Add the address to your contacts

Add the email address that you want to whitelist to your Gmail contacts by hovering over the sender’s name and click the “+” icon (see below):

where to find the key contact information in gmail

Mark messages as ‘Not spam’

If Gmail has a newsletter as spam that you would like to go to your main inbox, you can tell Google to not mark a send as spam like this:

  • Navigate to the Spam folder.
  • Search for emails containing the domain you wish to whitelist (eg
  • Select all the emails shown.
  • Click More and then Not spam.

Create a filter for the address

This is the most complicated option but will be the most effective at ensuring you receive newsletters to your inbox:

  • Click the gear icon in the top-right corner, and then See All Settings
  • Click on Filters and then Create a new filter
  • Enter the domain of the email you want to whitelist in the From field.
  • Click Create filter with this search
  • In the box headed When a message arrives that matches this search, select:
    • Never send it to spam
    • Categorize as Primary

Where to mark a contact as "important" in gmail

  • Click the “Create filter” button